George Wicker UK copywriter
FAQs - copywriting
Some frequently asked questions about copywriting and why you should hire a copywriter for your business writing

Put simply, copy writing is the craft of using words persuasively to get a customer to buy something.

Whether that thing is a book, a sofa, a subscription or an idea, the copywriter uses carefully chosen words and phrases to achieve one aim: success in selling your products or services.

Scratch the surface of that statement and you’ll realise that every TV advert, radio commercial, film trailer, press ad, brochure, sales letter and web pop-up is based on copywriting.

Persuasive prose is all around us, on our mobiles, laptops, in our newspapers and magazines, in the correspondence that pops through your letterbox every day.

TAGS: copywriting